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Week 17: Wrapping it Up

This semester in social media class has opened my eyes to the possibilities that social media has and can offer in the business aspect. I believe that I can rely heavily with my photography business on social media to be my main platform for exposure and for business connections. I believe that it is important for me to stay consistent and frequent when it comes to using social media and therefore I need to put out a lot of time and energy into making my posts which I have not been able to do lately.
I've learned my social media can work towards you or against you depending on how much you post. When I have been posting frequently I have seen how many people I reach that are new potential clients but then on my off-season and when I don't frequently post I see that it can be negative and show people that I may be not as productive or as efficient as other photographers, therefor they are not booking with me. I believe that if you put in the effort or if you intend to start a pa…

Week 16: Planning Your Future Strategy

I have learned that Facebook is the best program for me to use as a photographer. I think the second best platform would be Instagram because it showcases my work and it is a great portfolio for an online audience and both are great for the constant daily user. The platforms that I think are better that would use less frequent attention would be Pinterest and Tumblr. They would still have a great effect and showcase my work and therefore having a large audience but not need daily attention. I also think using an online portfolio such as Behance or Adobe portfolio work in my benefit and uploading current content frequently showcases consistency and productivity in my work and my business.
I've been following all of my classmates and I think that the majority of them are being very productive and beneficial in the post in the strategic way they compose themselves online and on social media. I believe that the ones that are producing more content are definitely getting more views I h…

Week 15: Optimizing Yourself and the Company

With Google analytics and with the Facebook business aspect analytics we can definitely determine that the more I post on my page or pages the more effective my reach is. The more that I have in terms of content for people to read and see definitely determines the amount that any platform makes my content visible for people to see.
I have not been able to post as much lately but whenever I post any of my photography I get a jump in all of the statistics in the analytics platform. I joined my two photography business pages on Facebook and by doing so I got a large jump in my audience for a prolonged period of time because those people were viewing my photography more often and seeing different photos that they have not seen before. By not posting more new content they fell off and stopped being engaged in the pages. I tend in the future to post more content and set up more scheduled posts, therefor reaching more people and continuing the engagement of my audience and showing people that…

Week 13: Part 2: Online Advertising: Analysis of the Marketplace

When it comes to advertisement, good design is definitely key and very important. If you use the wrong text or the wrong images or wrong colors it could definitely interfere with potential clients because of the reaction at first sight. Many people don't realize they are turned off by the appearance of the advertisement because they have not taken a design class but due to something in the human brain we can be triggered and repelled easily if something is off. Certain colors together or fonts or poor design can be distasteful and if they don't come across as professional you will not attract any clients.
In terms of the Facebook ads I believe that letting them give you the guide is generally the best unless you are a promoter or some sort of graphic designer. For myself as a photographer, I feel they are all good ads to run but probably the best one would be to promote my page to get more likes. The more of an audience reach I have the more people see me the more the potent…

Week 13: Part 1: Online Advertising: Analysis of the Marketplace

To start This week, I went on to Facebook to find five photographers who use ads. A lot of the photographers I follow are more nature photographers and do not use ads so I had to use the advanced search to find photographers who use ads on their page. The majority of photographers who use ads due primarily portrait or wedding photography and they run many ads to try and draw in more clients. A lot of the ads are created in a way to appeal to a very wide audience they don't have any harsh colors and they have generally nice writing and generally are running promotions for discounts or first-time clients.
In my opinion it is probably beneficial for them and it is not a lot of extra effort. A lot of photographers gain clients by word of mouth and ads are a great way for other people to share your promotion or your ad to reach a greater audience. The majority of ads I found are very subtle and don't use much imagery. They use soft colors and elegant text to be able to not come acr…

Week 12 Part 1

I think there are varying reasons to use different platforms of social media. Facebook is definitely the most popular and widely used because of its expansive elements catering to different business types. Adding additional social media platforms and linking them to each other are always a good method when building your business. As long as your posts are written and designed professionally and appropriately it is a good idea to have as many as possible without overextending the quality of your pages. As long as you can keep up with your activity on your pages you can have all of them and also have them connected which will increase the reach and increase your audience and promote your business.

For my photography business I started with a new Facebook page then after I redid my Instagram to match the Facebook elements and be consistent. Once both pages were up and running I then created a Twitter and Tumblr which then we're linked and connected with my Instagram and Facebook. I a…

Week 11: Email Marketing - Part 1

Part 1
I definitely think depending on what business you have newsletters can always a good idea. They keep the customers and audience involved and connected to the business and in some cases can be a friendly reminder. They are a great way to give new information or inform the customers of a promotion going on or give coupons. Newsletters can be somewhat annoying though because sometimes there isn't important information on them and they just get thrown away. I believe that whatever your intent or goal is with the newsletter, it needs to be direct and concise and also get the attention of the person that's receiving it and make them have a reason to hold on to it. For me as a photographer I would plan on doing either a once a month or once every 3 months. I would probably have some sort of coupon or promotion going on and also share some new events or information that has happened in between newsletters. They would be beneficial for my business to remind the customers and cl…