Week 6: Setting up a Facebook Business Page

Week 6: Setting up a Facebook Business Page
Part 2: post reach and post engagement
Chad Mullen

When you start a business you generally start a social media to promote your business but what is the best way to get seen and gain popularity. Well when it comes to Facebook there are many factors to being successful but the two best elements to focus on are reach and engagement.

Reach measures how many people have actually seen your post. If your audience isn’t involved you don’t have priority to be seen in their feed so you may be missing views you should have so if you stay engaged and post frequently there is a greater chance to be seen or you can use the paid promotion posts to increase your reach exponentially.

Facebook defines engagement as viewer activity such as clicks, comments, likes and shares. These are the people that are actively viewing your page. A highly engaging post leads to increased activity and increased viral reach. Engagement is largely driven by the content of posts and the promotion strategy of the company.

If you are trying to grow your fan base or get seen more than Reach may be for you. If you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement. Just because your post has a high Reach, doesn’t mean you will have high engagement. focus on both and be present on your page and you will be successful.


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